About The Fertility Foundation
Who We Are
The Fertility Foundation is a UK-registered charity (Charity Number 1174616) dedicated to supporting individuals and couples who are facing infertility and cannot afford private treatment. Founded in 2017 by Tone and PJ Jarvis-Mack, our mission is to remove financial and emotional barriers to parenthood.
What began as a deeply personal journey for our founders has grown into one of the UK’s leading independent fertility charities, offering direct IVF funding, emotional support, and community guidance to people across England, Wales, Scotland and Northern Ireland.
Unlike many organisations, we receive no government funding. Instead, we rely entirely on donations, fundraising events, and the success of our charity shops in Hertfordshire to continue changing lives. Our trustees and volunteers are passionate about making fertility treatment more accessible—regardless of income, gender, marital status, or ethnicity.
What We Do
The Fertility Foundation awards life-changing IVF and fertility grants to individuals and couples who would otherwise be unable to afford treatment. These grants can be used for:
IVF and ICSI cycles in a licensed fertility clinic
IUI (intrauterine insemination) treatments
Frozen embryo transfers
Egg donation or sperm donation cycles
Surrogacy-related treatments, where applicable
Grants typically cover up to £3,000 of treatment costs and are paid directly to the clinic. We doing funding rounds each year, and every application is reviewed with care by our trustees and a panel of experienced fertility professionals.
Applications are open to all UK residents aged 18–42 who meet our eligibility criteria. Applicants may apply up to twice, and recipients must begin treatment within four months of grant approval.
We also offer emotional support and connect applicants to peer groups, fertility counsellors, and partner services—because financial help is only one part of the journey.
Why We Exist
For many people in the UK, IVF is out of reach due to postcode-based NHS restrictions or long waiting lists. Private fertility treatment can cost upwards of £5,000 per cycle—putting parenthood far beyond the means of thousands of hopeful individuals and couples.
We exist to bridge that gap.
The Fertility Foundation was created because we believe that the ability to conceive should not depend on your bank balance. Infertility can be isolating, overwhelming, and deeply unfair—and our goal is to bring fairness, compassion, and real-world financial help to those most in need.
Every IVF grant we give is funded by real people: donors, fundraisers, volunteers, and charity shop customers. Together, we create new beginnings.
The Fertility Foundation IVF Commercial
In 2023 we worked with film maker Alexander Beer to create an IVF commercial.
Our Impact
Since 2017, The Fertility Foundation has:
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Awarded over £55,000 in fertility grants so far
Helped hundreds of individuals and couples access private IVF
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Built a community of thousands of supporters and donors
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Provided guidance and emotional support to families across the UK
Every success story starts with one act of generosity—from a donor, a fundraiser, or someone choosing to shop second-hand to help fund a life-changing treatment.
We are proud to see real children born as a result of our grants—and we are committed to helping many more families realise their dream of becoming parents.
Our Team
The Fertility Foundation is governed by a Board of Trustees, made up of professionals from the worlds of healthcare, law, counselling, and charity governance. We also work with a Medical Advisory Panel, including fertility consultants, embryologists and fertility nurses who help review applications and advise on clinical decisions.
Our founders, Tone and PJ, bring lived experience and deep empathy to the foundation’s mission. They are joined by a team of passionate volunteers and part-time staff who manage fundraising, marketing, events, and grant administration.
